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Saturday, March 28, 2009

Earth Hour 2009 Set To Switch Off The Globe

  • 377 cities already committed, and double the number of countries that participated in 2008
  • Archbishop Desmond Tutu leads call for action on climate change
  • Christ The Redeemer statue to turn off its lights
  • Iconic Obama artist Shepard Fairey joins campaign
With only hours still to go before people around the world switch off their lights for Earth Hour, the public awareness raising campaign on climate change is showing signs of being the greatest voluntary action the world has ever witnessed.

The lights out initiative, which began in Sydney in 2007 as a one-city environmental campaign, has evolved into a grassroots action that has captured the attention of the citizens of the world. In 2008, 371 cities across 35 countries turned their lights out in a united call for action on climate change.

Now, with almost two months still remaining before Earth Hour 2009, that number has already been eclipsed, with 377 cities across 74 countries now committed to turning off their lights for one hour at 8.30pm on 28 March.

WWF Director General, Mr James Leape, said he is optimistic about the campaigns potential to drive key decision making on the issue of climate change.

With hundreds more cities expected to sign up to switch off in the coming months, Earth Hour 2009 is setting the platform for an unprecedented global mandate for action on climate change, he said.

The list of cities confirming their participation in Earth Hour 2009 includes 37 national capitals and some of the great cities of the world, including London, Beijing, Rome, Moscow, Los Angeles, Rio de Janeiro, Hong Kong, Dubai, Singapore, Athens, Buenos Aires, Toronto, Sydney, Mexico City, Istanbul, Copenhagen, Manila, Las Vegas, Brussels, Cape Town and Helsinki.

Along with the great metropolises of the world, Earth Hour 2009 will also see the lights go out on some of the most recognised landmarks on the planet, including Christ the Redeemer in Rio de Janeiro, Table Mountain in Cape Town, Merlion in Singapore, Sydney Opera House, CN Tower in Toronto, Millennium Stadium in Cardiff and the worldís tallest constructed building Taipei 101.

A host of high profile ambassadors across the world have also lent their support to the campaign, most notably Nobel Peace Prize recipient Archbishop Desmond Tutu and Academy Award-winning actress Cate Blanchett. Shepard Fairey, the artist who created the iconic imagery for Barack Obama in the recent US Presidential Election, has agreed to create artwork for the Earth Hour campaign.

Earth Hour Executive Director, Mr Andy Ridley, said the 2009 campaign is an opportunity for the people of the world to cast their vote on this important global issue.

Earth Hour by its very nature is the essence of grassroots action. This is the opportunity for individuals from all corners of the globe to unite in a single voice and demand action on climate change, said Mr Ridley.

2009 is a critical year for action on climate change, with the worldís leaders due to meet at the UN Climate Change Conference in Copenhagen in December to sign a new deal to supersede the Kyoto Protocol.

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